Analysis of Being Steve Jobs Boss Article Assignment - 3

Analysis of Being Steve Jobs Boss Article - Assignment Example Jobs’ methodology actually starts â€Å"with the user and looking at the entire end-to-end system† (Bloomberg, 2). Schulley revealed Jobs’ admiration for Sony, which became the basis for his Mac factory, tailored to Sony’s elegance and design. He identified Dr. Edwin Land, co-founder of the Polaroid Corporation, as one of the Jobs’ heroes. Ross Perot, founder of Electronic Data Systems, and Akio Morita, builder of Sony, were likewise explicitly looked up to by Jobs as his great inspiration and heroes. The interview likewise discussed Sculley's strategy to focus on marketing Jobs’ products in the market. However, his humility made him express that â€Å"Steves brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology—everything is designed† (Bloomberg, 4). He acknowledged making two mistakes: not having to work with Intel and not going back to Steve. Schulley ruminated that â€Å"Why don't we go back to the guy who created the whole thing and understands it? Why don't we go back and hire Steve to come back and run the company?" (Bloomberg, 5). In hindsight, Schulley was convinced that â€Å"if Steve hadn't come back when he did—if they had waited another six months—Apple would have been history. It would have been gone, absolutely gone† (Bloomberg, 5). One shares the same contention and agrees to Schulley in the discussions proffered in the article.